From the team behind VI&CO — London · Paris · Lake Como · Dubai
Start your own short-let management company. From zero.
The Short-Let Playbook is the exact, step-by-step method we used to build a luxury property management business — written for someone with no properties, no network and no experience.
Get the Playbook — £27Written by operators, not gurus
VI&CO manages luxury short-lets across London, Paris, Lake Como and Dubai. Vivian Ceresoli built it from nothing — no inherited portfolio, no investor money. This playbook is the map she wishes she had on day one.
You don't need to own property to earn from it
Short-let management is one of the few property businesses you can start with almost no capital: landlords have empty flats, guests want hotel-level stays, and the person in the middle — the operator — takes a management fee every single month. The catch? Nobody shows you how to start. Agencies guard their playbooks. Courses sell you hype.
What the Playbook walks you through
01
Set up the company
Legal structure, insurance, and compliance for short-let management — the boring parts, made checklist-simple.
02
Win your first landlord
The exact pitch, objection answers and contract that turn one meeting into your first managed property.
03
Price and list like a pro
Nightly pricing, platform setup and listing standards that make a normal flat perform like a boutique hotel.
04
Run five-star operations
Cleaning, check-ins, guest messaging and reviews — the systems that let you scale past one property.
Inside your order
The Short-Let Playbook (PDF) — the full method, step by step
Optional at checkout: the Templates & Contracts Pack. After purchase: our Calculators & Worksheets.
£27 — one-time payment, instant access by email
Questions, answered
Do I need to own a property?
No. The entire model is managing other people's properties for a fee.
Does this work outside the UK?
The method is universal; legal specifics are UK-focused with guidance on adapting them.
How do I receive the playbook?
Instantly by email after purchase, as a PDF download link valid for 30 days.
Is this a course with upsells forever?
It's a complete playbook. Two optional add-ons exist — templates and calculators — and that's it.